How to Answer "What Do You Do?" - Part 2

In the previous video, we have been talking about how to answer ‘What do you do?’

Instead of trying to make it all about you and trying to come up with some title that everybody understands… How about you reverse it and make it about your client?

It is such a more compelling way to answer that question. Answering it that way will help you stand out from your competitors.

How to Answer 'What Do You Do' by Making it All About Your Client?

What would that sound like in practice?

You talk about the type of clients that you work with. That might sound like:

‘I typically work with this type of business owners who are having this type of problem, and I help them get to this type of solution.’

Let me give you an example of that in my own business.

Here is what I would say:

‘I work with women entrepreneurs. They are typically very good at what they do, but they are not so great about growing their business. They want to be able to attract more clients, earn more income and know that they are making a big difference. And that's exactly what I help them with!’

Create Clarity and Attract the Right Clients

Do you see how that starts to tell the story?

It's very clear about who I help, what they're struggling with, what they want to achieve and how I can help them.

When you answer it in a way like that, your ideal prospect will want to lean in and will want more information about what you do.

Now you know how to answer 'What do you do?" in a more compelling way. Go ahead and give it a try - you will certainly give your prospective client clarity about what you do.