When your income isn't quite what you want it to be, you know it's time to get more clients.
But how do you make an offer that they can't refuse?
The Problem with Getting More Clients
Something that comes up a lot with our clients is that area where you've been chatting with a prospect, you know that you can help them. You've identified that they've got a problem that you can help solve. Your solution is ideal - it is what they need! You want to invite them to work with you.
But all of a sudden it gets really awkward and clunky, and you don't know what to say next.
Couple of Things That May Happen...
You're either going to hope and pray that you've asked the right questions, said some right things. And perhaps they're going to ask you, "Well, what does it look like to work with you?" Or alternatively, you may even lose the opportunity. You may end up saying the wrong thing, putting off that client. Or because you don't know what to say, you don't say anything.
And here you are with an ideal prospect in front of you, and you've missed that opportunity. They don't get the benefit of your services.
How to Transition Into Making an Offer
I want to share with you seven really simple words that are just perfect for using to transition into making an offer.
But first, I will share with you what happened to one of our clients.
She sat down with a new prospective client and her services were perfect. She connected with them. But, all of a sudden in that awkward moment, she pulled back and became very professional. She started using what I call tech-speech, language that relates to her industry.
And it put a barrier up there with her prospect. All of a sudden her prospective client must have been thinking, "You've gone weird on me. You were asking these questions, and now all of a sudden it's like you've put on this coat of armor and you're different. And now I feel really awkward".
Her prospect was probably wondering what the heck happened. The language that she used at that time was: "Would you like to engage with the service of our firm?"
Well, of course, it's really formal. I explained to her that no one wants to engage with the service of your firm, because nobody knows what that even means. It feels really scary and feels like a jump from where they were at. And it probably feels expensive as well.
So she says, "Oh my gosh, now that you've pointed it out, I can completely see it. But what should I stay instead?"
How Do You Make An Offer They Can't Refuse?
When you know that you've uncovered a problem that you can help your prospective client with. When you know you've got the solution...You're ready to make an offer.
With the seven magic words!
Here they are, deceptively simple. And your challenge is to use them!
Would you like my help with this?
That's it. It's really natural and conversational. It's going to have a perfect flow, and it requires a yes or no answer.
After You Make An Offer
If for some reason they don't want help, and they've just been sharing, venting, brainstorming, whatever people do, then okay. They'll say no and you're clear. But most times when you've already had the conversation that's gone really well, and you've built the relationship, they're going to say that they would love to know more about what that would look like.
So, next time you're in that situation you're starting to feel awkward and you feel like you're going to go into your professional tech-speech, use those 7 words!
And What's My Offer?
And if you'd like my help with growing your business, all you need to do is go to vanessashaw.com/bebold.
Get time on our calendar, fill out those simple questions, and we'd love to chat with you about what's working, what's not working in your business, and share with you some key strategies that you can use to take your business to the next level.
It is that simple - nothing awkward!
"MY BUSINESS IS NOT GROWING FAST ENOUGH"
I’ve been exactly where you are. I know what it feels like when deep down inside you know you were destined for more but things aren’t going fast enough or you’re feeling stuck or frustrated.
Our clients frequently report doubling and tripling their incomes, reaching more people, creating greater freedom as well as thoroughly enjoying the journey of business and leadership growth.
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