MARCH 29 & 30, 2019


Do you have an idea for a new business?

Or are you searching for a clearer direction and a plan to take your existing business to the next level?

Whether you're wanting to design a brand new business, attract more clients, improve your marketing, create a new product or program, generate new income streams, or build a rock star team to support you, the Business Design Lab is where it all gets created!

Unlike any other business workshop or seminar, the Business Design Lab combines decades of experience of 2 brilliant power partners, Robert and Vanessa Shaw, who will work side-by-side with you in this highly interactive 2-day lab limited to a maximum of 18 participants. If you love to work and be supported in a highly hands-on way, this is for you! You’ll leave with new creative ideas, the most effective strategies and fired up and ready to implement a solid action plan to take your business to the next level.

who we are

  • Robert Shaw (full bio) has over a 30 year international career in the United Nations and was appointed as the first Head of Innovation in the UN system. He is a global expert in innovation, technology and design thinking.
  • Vanessa Shaw (full bio) has over a decade of working with startups to billion dollar companies and built a 7-figure business from scratch in 4 years, in a brand new country! She is an expert in helping business owners get out of their own way and translate their own gifts and brilliance into lucrative businesses. Vanessa has helped hundreds of businesses internationally to break through their upper limit.

I didn’t know what to expect out of Design Lab but I knew two days with Vanessa and Robert Shaw in a small group setting would be invaluable to me and my business. The process was completely unknown to me and I learned by the end to trust the process. What I got was not what I thought I wanted, it was so much better and a really key element to grow my business. Thank you Vanessa and Robert for a great experience and delivering fantastic results!

– Victoria Trafton,

You went into business because you wanted to make a difference in the world - you wanted more freedom, more meaning and more income but perhaps you now find yourself working harder than ever, feeling trapped and not seeing the kind of results you’d like to see in your bank account.

It’s frustrating because you know you could do so much more but you lack a plan to get you there. You don’t know exactly where to start and you’re not sure where to now focus your best efforts. It’s tough when you’re trying to figure it all out by yourself and it’s a lot easier when you can lean into others who have already walked the path before you and know the best route to getting you there quicker.

At THE BUSINESS DESIGN LAB, we'll give you a fresh perspective and clarity on addressing any problem in your business using our Discover → Define → Develop → Deliver process. After 2 days, you'll come away with a complete set of action steps to put your plan into action.

The Business Design Lab was a complete hit! Had the ability and direction to work through a new problem in my business. Brilliant work with the oversized worksheets!

– Bridges Conner,

100% Inspiration. Unexpected Results.

We believe that using design-driven tools are the best way to create and deliver great products, services and experiences. During the Business Design Lab, we'll be using tools from fields like design thinking, service design and experience design to help you look at your business in a completely new way.

We'll take you through our ‘Double Squiggle™’ process lets you not only gain insights into the what of your business challenge but also how to solve it.

The Double Squiggle™

Working with Vanessa Shaw in her Business Design Lab is one of the best investments I have made as a social entrepreneur. I developed a shared vision and a plan, but something was holding me back.  Working exclusively with social service professionals did not give me the answers I needed to move forward.  I trusted Vanessa’s Powerful Promise about the Business Design Lab. I stepped out of my comfort zone and found my answers.

Thank you Vanessa!

With great joy and gratitude,

– Elisa Mongeluzzi



Please arrive on Friday, March 29, at 9:00am for registration and coffee. We will be starting at 9:30am sharp and ending at 5:00pm. On Saturday, March 30, we will also be starting at 9:30am and ending at 5:00pm.


We will provide coffee/tea breaks and lunch on both days. On Friday, March 29, you are invited to cocktails and a private dinner with Vanessa and Robert.

Parking & Transport

There is extensive free parking available at Venue 8600. Both Uber and Lyft operate in the Phoenix area, including from Phoenix International Sky Harbor Airport.


There are numerous possibilities for accommodation near Venue 8600. The closest hotel within walking distance is The Hilton Garden Inn. Special rates may be available if you cite you are attending a meeting at Venue 8600.


Our Promise

We promise two days that will transform your life and business!


The Business Design Lab includes:
  • Kickstart with Business Design Lab Survey
  • Includes participation of you and another team member
  • 2 days of hands-on creativity, innovation and business design uniquely tailored for you
  • Follow-Up Implementation Call with Robert & Vanessa
  • Cocktails & Dinner with Vanessa & Robert on Day 1 or 2

$5000 – REGISTER

About Vanessa

About Vanessa Shaw – Download as PDF

Vanessa Shaw is a highly accredited and internationally recognized Business Success Coach. Whether you are seeking more income, making a bigger impact, or enjoying greater freedom, Vanessa and her dedicated team of professionals at The Business Growth Academy can help turn your entrepreneurial dreams into reality.

Our business growth programs deliver proven growth strategies, smart business tools and trainings, expert support, and direct accountability. Built on our unique Business Acceleration Model with its 9 Growth Accelerators, we start with a focus on you, the business leader – your big dreams, bold vision, personal and business goals and translate this into a practical roadmap to success.

Described by her clients as engaged, articulate and astute in business, Vanessa has a genuine passion for coaching and mentoring business owners. Her mission is to impact the lives of over one million businesses around by coaching them to be bold and play bigger in both their life and business.

Originally from the UK with most of her life lived in Europe, Vanessa has more than a decade of experience working with business leaders — ranging from startups to billion-dollar companies. Her client roster includes The World Economic Forum, KPMG, Oracle, The Global Fund, the European law firm Cameron McKenna, and Sandler Training, amongst others. She has also worked for the United Nations in Geneva, Switzerland and held senior leadership roles within the International Coach Federation. She lives in Scottsdale, Arizona with her husband Robert, their two children, and a collection of four-legged friends.

If you are interested in speaking with Vanessa or one of her business growth strategists about growing your business, please go to

For all other enquiries, please contact Vanessa’s team at +1 (602) 730-5937 or by email at

until the next BUSINESS DESIGN LAB

About Robert

Robert Shaw has extensive international experience as a digital strategist and innovator with wide-ranging experience across the information technology, telecommunications and Internet sectors. He is passionate about advancing the practice of creativity, design, innovation and entrepreneurship whether at an individual, team or organizational level.

With more than 30 years of international experience in the United Nations system – working in more than 60 countries – he was most recently Head of Innovation at a UN specialized agency for information and communication technologies and based in Geneva, Switzerland. In that role, he led initiatives on innovation, design thinking and entrepreneurship for the United Nations family and its member states. Besides advising governments on how to build national innovation capabilities and his work with youth and young entrepreneurs, he founded ITU Academy, a global face-to-face and online training initiative for building skills in entrepreneurship and information and communication technologies in over 120 locations around the globe.

He has facilitated numerous innovation workshops and headed the UN project in 2013 that produced the first crowdsourced contribution to the United Nations General Assembly in support of youth, young entrepreneurs and social innovators. He has acted as an expert in numerous fora, including for the World Economic Forum, World Bank Group, OECD, UNESCO, WIPO, Interpol, the European Commission, ISO and the G20. Mr. Shaw has spoken at numerous conferences and authored papers, including authoring a chapter in the Global Innovation Index.

He has a Masters in Business and Telecommunications from the Technical University of Delft, The Netherlands. He has also been trained in Design Thinking at Stanford University's d.School in Palo Alto, California and the Design Thinkers Academy in Amsterdam, The Netherlands.