Six Tips for Building Sales Confidence

Six Tips for Building Sales Confidence

A critical skill for every business owner is sales confidence. Discover how you can be a master of that skill through this guide.

Traci runs a successful CFO business. And for a very short time, Traci has established herself as the go-to numbers girl of her various clients. That’s despite being relatively new to the industry.

In 2018, she managed to close with $125,000 in profits.

In 2019, she saw a $50k increase to that amount.

And with just 6 weeks into 2020, Traci got about $240k in revenue in the books already.

But things didn’t start this way for Traci. In fact, if you knew her from before, you’d be as proud as I am about the great improvement that happened to her in the course of our program.

Back then, she initially didn’t have enough confidence in her own skillset. In short, she didn’t have enough sales confidence. And this lack of confidence affected how she approached her business.

But after joining The Business Growth Academy, it all changed.

Traci finally got enough courage to talk about her company and what she does. And this newfound confidence is reflected really well in her recent result.

The reality is that many business owners are like Traci.

They’re really good at what they do, but they just lack the confidence to talk about sales. Unfortunately, that’s where a lot of businesses tend to fail. So it’s crucial for any business owner to develop this confidence when it comes to sales.

If you also feel like you’re lacking in confidence when selling your services, then read on. I have listed down six of the best tips I gave Traci to help her transform her outlook and achieve her recent business successes.

The 6 Tips

Tip #1 - Take a Step Back and Know What You Can Really Do for a Client

Sales is never an easy topic even for business owners like us. It’s easy to feel overwhelmed with everything we need to do as the leader of our businesses. Add to the fact that we really need to focus on selling, too.

So to get things started, you have to stop first.

It sounds counterproductive, but it isn’t really. You have to first take a step back and ask yourself:

“What could you really do for a client?”

This helps you assess where you stand as a business owner and where you’re coming from.

Tip #2 - Let Go of Self-Doubt by Valuing What You Offer

Finding out what your abilities are can help you get rid of your own self-doubt. If you know what you bring to the table, it will help you gain more confidence in what you offer. This can also help you learn to value the service or the product.

Ultimately, you need to learn to value the service or the product that you offer.

Once you’re able to do that, then you can really shift the way you’re thinking about your business. Then, it will be a whole lot easier for you to do any form of sales talk necessary to get more clients to your business.

In other words, you will begin to realize that you truly are darn brilliant.

Tip #3 - Acknowledge Your Strengths

Aside from letting go of self-doubt, one more useful tip to start being more confident in sales is to acknowledge your strengths. After all, each and every business owner has a unique set of strengths that sets them apart from everybody else.

Truth is, it’s impossible to say that you’re not good at anything because you’re already a business owner. That means you have something to offer to a specific group of people. Now, all you have to do is to determine where your strengths lie and acknowledge that they exist.

This is also something that you should do when it comes to the strength of your company. You also need to find out the strengths of your business. That way, it will be easier to talk to potential clients.

If you know what your business is good at, you will be more confident every time you’re on a sales call.

Tip #4 - Implement the Quick Audit Call

Sales confidence isn’t something to be gained just by assessing yourself. It also has something to do with who you’re actually talking to.

No, I’m not saying that you’d probably be a lot more nervous talking to personalities or bigshot clients (although that’s completely possible). What I’m talking about here is whether your client is fit for your business or not.

If you already know that the person you are talking to is someone who is right for your business, then you’ll be more confident to talk to them.

One way to ensure that you’re talking to a potentially ideal client is by implementing the quick audit call. This is a 15-minute call that allows you to qualify your prospects to see if they are someone you can actually help.

Doing a quick audit call is better than talking to them for hours on end just to find out that they’re not really part of your target market. After all, you can’t possibly help every single person that contacts you.

Tip #5 - Invest in Yourself

One of the best things you can do to boost sales confidence is to invest in yourself. If you want to feel more confident about who you are and what you do, then this is the way to go.

Invest in skills.

Invest in the right mindset.

Expand everything you know so you can be more confident not just in your business but also in your life.

Remember: You are the greatest asset to your business. Without you, it will all fall into shambles – your business won’t exist at all. So, investing in yourself is also a way to invest in your business. Nobody else will work in your business as hard as you do after all.

Once you make the decision to invest in yourself, everything changes.

Tip #6 - Recognize That Some People Got Your Back

My last tip for anyone who lacks sales confidence is this: Recognise that somebody will always have your back.

If you feel nervous about selling, then talk to your mentor. Reach out to your managers or even your team. People will always be there to help you out.

And if you need more professional help, we’ll be here to guide you.

Stay Confident and Transform your Business

Traci has proven that these six tips are enough to help business owners gain confidence not just in sales but in their entire business as well. She’s also living proof that having sales confidence can completely transform one’s business for the better.

But of course…

This can only happen if you're willing to put in the work.


I’ve been exactly where you are. I know what it feels like when deep down inside you know you were destined for more but things aren’t going fast enough or you’re feeling stuck or frustrated.

Our clients frequently report doubling and tripling their incomes, reaching more people, creating greater freedom as well as thoroughly enjoying the journey of business and leadership growth.

The most noteworthy advice any successful Entrepreneur will tell you, is get a mentor or coach. Skip the costly pitfalls of "doing it all yourself" and start growing your business quickly!

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